Editorial Policy

This policy sets out how Sixated decides what to publish and how we hold ourselves to account. It applies to every editor, contributor and freelancer who writes for us, and it exists so that a reader can trust a Sixated guide the same way whether it was written last year or this morning.

What we are trying to do

Sixated publishes practical, opinionated, expert guides in a strict Top-6 format across fashion, beauty, wellness, home, shopping, travel, culture and everyday living. Our promise is simple: useful recommendations, honestly arrived at, from people who put their names to them. Everything below serves that promise.

The four rules

1. We source our claims

If we state a fact — a price, an ingredient, a specification, a clinical claim, a piece of history — it should be verifiable, and where it matters we attribute it. We distinguish clearly between what our editors observed first-hand (“in six weeks of testing”) and what a brand or third party asserts (“the manufacturer states”). Superlatives are earned, not sprinkled: if we call something the best, the piece explains against what and for whom. Details on how claims are checked live in our Fact-Checking Policy.

2. Real, named editors write the words

Sixated is written by named human editors and qualified contributors, each with a public profile at /team/ and an author page at /author/<slug>/. We do not publish AI-generated body prose, AI-invented product picks, or fake or “composite” bylines. AI tools may assist a writer with background research, outlining or grammar, but the judgement, the testing, the six picks and the sentences themselves are human. Our full stance is in the AI Content Policy.

3. Sponsored content is segregated and labelled

Commercial content exists on Sixated, but it never wears editorial’s clothes. Anything paid for by a brand is labelled “SPONSORED” prominently and is kept separate from our independent guides. We do not sell paid links, we do not insert client URLs into editorial copy, and advertising never buys a place among a guide’s six picks. See our Sponsored Content Policy and Ethics page.

4. We correct or remove

When we get something wrong, we fix it in the open. Substantive corrections are noted transparently rather than quietly edited away, and material that cannot be made accurate is updated or removed. Readers can request a correction at corrections@sixated.com; the process is described on our Corrections page.

Independence

Our editorial decisions are made by our editorial team, full stop. Advertisers, sponsors, affiliate partners and PR representatives have no say over what we cover, how we rank it, or what verdict we reach. Commercial teams and editorial teams operate on opposite sides of a firm line. A brand relationship — an ad campaign, a gifted sample, a commission-earning link — is never a reason to include, exclude, upgrade or soften coverage. If we cannot cover something independently, we do not cover it as editorial.

Categories we will not cover

Some subjects are off the table on principle. Sixated does not cover gambling or casino content, and we decline advertising in categories that conflict with our audience and values, including gambling, cryptocurrency speculation and adult content. Our editorial focus is considered living, not risk products.

Updates and ownership

Guides age. Prices change, formulas are reformulated, models are discontinued. We revisit and refresh our most-used guides, and an update may change the six picks. The editor who leads a vertical is accountable for the accuracy and standard of the guides in it. Questions about this policy can go to editorial@sixated.com.