Sponsored Content — Fashion and Beauty Branded Articles
Quick answer: Sponsored content on Sixated is a clearly labelled, brand-funded article — a fashion or beauty story told at length and disclosed as sponsored. We write or review it to our editorial standards so it stays useful to readers, and it never affects our independent picks. Request rates to plan a campaign.
Key takeaways
- What it is: a paid, clearly labelled branded article in fashion, beauty, wellness or lifestyle.
- Best for: telling a fuller brand or product story than a display ad allows.
- Standards: written or reviewed to our editorial standards; claims must be supportable.
- Disclosure: labelled as sponsored in line with the FTC endorsement guidelines.
- Independence: sponsored content never buys a place in our editorial picks.
What sponsored content means on Sixated
Sponsored content fashion campaigns give a brand room to tell its story properly — the thinking behind a collection, how a product is made, or how it fits into a reader’s routine. Unlike a display placement, a sponsored article can go into depth. What does not change is the quality bar: we write or review every piece to the same standards as our editorial, so it earns attention rather than demanding it. And it is always labelled as sponsored, so readers know exactly what they are reading.
How sponsored content differs from advertising and editorial
- Sponsored content — a brand-funded article told in depth and clearly labelled as sponsored. This page.
- Advertising — display media that promotes you beside relevant content, without a long-form story.
- Independent editorial — our own guides and picks, decided by our team and never for sale.
Many brands pair a sponsored article for the story with a display campaign for reach, and cover both in a partnership.
What a sponsored article can cover
Sponsored content works best when it is genuinely useful to a style-led reader. That might be a behind-the-scenes look at a collection, a how-to that features your product in context, a founder’s story with substance, or a considered guide sponsored by your brand. The line we hold is simple: the article must help the reader, not just flatter the sponsor. Hard-sell copy with nothing for the reader tends to be scrolled past, so we steer campaigns towards angles that repay the reader’s time.
A useful way to find the right angle is to ask what your product actually helps someone do, then build the article around that. A skincare brand might sponsor a routine-building guide; a label might sponsor a piece on caring for a particular fabric; a retailer might sponsor a seasonal edit. In each case your product is present and clearly credited, but the reader leaves with something worth having — which is what makes them receptive to the brand in the first place.
How we keep it credible
Credibility is the whole point of publishing on Sixated rather than on your own channels. We protect it by writing or editing sponsored pieces to our standards, checking that claims can be substantiated, and labelling everything clearly. We will push back on anything misleading, and we won’t publish guaranteed-outcome claims we cannot stand behind. Crucially, a sponsored article does not earn a place in our independent picks — those remain separate and never for sale.
None of this dilutes your message; if anything it strengthens it. A sponsored feature that reads as considered and honest is more persuasive than one that reads as an advert, because readers lower their guard for content they trust. By holding sponsored content to the same standard as our editorial, we make sure your investment lands with an audience that is paying attention rather than one that has already scrolled past.
How to commission sponsored content
Start by telling us what you want to say and to whom. Send your brief — the product or collection, the story, your audience and timing — through our contact page or to partners@sixated.com. We suggest an angle and format, confirm whether our team or yours writes the draft, agree the disclosure label, and schedule publication. You review for factual accuracy before it goes live; we retain final say on standards and labelling.
If our team writes the piece, we may ask for background material, product samples or access to a spokesperson so the article is accurate and specific rather than generic. If your team supplies the draft, we edit it to our house style and standards before publishing. Either way, turnaround depends on length and how much production is involved, and we will give you a realistic schedule up front so a campaign tied to a launch date stays on track.
What we won’t do
We don’t disguise sponsored content as independent editorial, we don’t sell undisclosed or disguised paid links within it, and we don’t run unsubstantiated claims. A gifted product or a sponsorship fee never guarantees a favourable place in our guides. These boundaries are exactly why a sponsored feature here carries weight with readers.
Rates and turnaround
Sponsored content is priced by scope, length and production effort — a single article and a multi-part series are different jobs. Tell us what you have in mind and we will share current rates and turnaround. Request rates, or combine sponsored content with advertising, a product feature or a wider partnership for more reach.
The main variables are how long the piece is, who writes it, and whether it needs original photography, a spokesperson interview or other production. A straightforward article our team writes from your materials is quicker and lighter than a produced feature with bespoke assets, and the rate reflects that. Once we understand the scope we will give you a clear price and a realistic schedule, so there are no surprises between commissioning and publication.
Why trust Sixated
Sixated is an independent fashion, beauty and lifestyle publication run by a named editorial team working to published standards. You can read more about us, meet the people behind our picks, and review our editorial policy and review methodology to see exactly how our six curated picks are chosen and tested. Any commercial relationship is set out in our affiliate disclosure, and every paid or gifted placement is labelled in line with the FTC endorsement guidelines. Our picks and recommendations are never for sale, and a gifted product never guarantees a spot in our guides.
Frequently asked questions
What is sponsored content on Sixated?
A clearly labelled, brand-funded article in fashion, beauty, wellness or lifestyle, written or reviewed to our editorial standards and disclosed as sponsored.
How is sponsored content different from a guest post?
Sponsored content is paid and labelled as such; a guest post is editorial, chosen on merit and unpaid as a placement.
Who writes the article?
Either our team or yours, agreed up front. Whoever drafts it, we review to our standards and you check factual accuracy before publishing.
How much does sponsored content cost?
It depends on length, scope and production. Request current rates with a note on what you want to say.
Does sponsored content affect your editorial picks?
No. Our picks and recommendations are never for sale, and sponsorship never guarantees a place in a guide.
How is it disclosed?
Every piece is labelled as sponsored in line with the FTC endorsement guidelines so readers know it is brand-funded.
Can I approve the content?
You review for factual accuracy before publication. We keep final say on editorial standards and disclosure labelling.
Can sponsored content be combined with other formats?
Yes. It pairs well with advertising, a product feature or a longer partnership.
How much does sponsored content cost on Sixated?
It depends on scope and format. Request current rates via our contact page.
Is sponsored content the same as a fashion guest post?
No — sponsored content is a paid, clearly labelled promotional article; contributor guest posts are unpaid editorial. Both follow our standards.